/twitchgaming
Twitch was a pioneer in the gaming industry. We zigged when others zagged. We went against the grain. We spark conversation, debate, and some times, controversy. With /twitchgaming, we created a network that gives voice back to the gaming community. A place where gamers don't just watch the news. They make it.
/Twitchgaming is where everything you love about gaming is back in your hands. You decide the games that matter, what's worth debating, and where gaming goes next.
Brand
In order to build brand equity among the densely populated field of high-gloss, AAA gaming content, we looked back to the early days of gaming. We took inspiration from the pixel-art animated sprites that were a staple of early games—stripping them back into a two-color graphic system that would be striking, distinct, and allow us to stand out and speak loudly.
Credits
Role: Editing, Motion
ECD: Byron Rex Phillipson
AD: Adam Stalnaker
CD: Evan Freitas